How To Throw An Ugly Christmas Sweater Party, Retro Style!

When first designed our “Don We Now…” Christmas card
and the Festive Holiday Christmas Sweater party invitations,
we had NO IDEA it was such a popular concept! The things you learn online… Don We Now Our...Christmas CardHoliday Sweater Party Invitations

Turns out, I am not the only recipient of unfortunate Christmas apparel.
Recently while researching the popularity of this trend I stumbled upon These guys (Brian, Adam & Kevin) have been spreading tacky Holiday cheer since 2009! My request for an interview with them was cheerfully responded to by Brian Miller, one of the members of “Team Ugly”. They are the definitive experts on the subject, so much so that they wrote a book on it. Ugly Christmas Sweater Party BookHere are some tips and party ideas for your very own “Ugly Christmas Sweater Party”…

“Ugly Christmas sweaters have gone from a tacky gift that rarely saw the light of day, to the treasure of everyone’s holiday garb!” said Kevin Wool, Co-Owner of, the online store that boast one of the largest collections of vintage, fun and overly festive Christmas sweaters.
“We’ve watched the tradition of wearing ugly Christmas sweaters grow from a one-time annual event, such as a Halloween party, to a month-long celebration. We hear from folks all over the globe that tell us they don their ugly apparel typically to kick-off the season on Black Friday and keep the party going through New Year’s Eve. Added fellow Co-Owner, Adam Paulson. They’re even hosting Ugly Christmas Sweater 5K runs!”
“The Ugly Christmas Sweater Party can fit every occasion.” said Brian Miller, the third member of the founding trio, often dubbed ‘Team Ugly’. From the office holiday party, to a pub crawl or just a great excuse to bring together close friends and family during the holidays – ugly Christmas sweaters bring out the joy and fun that we’re all supposed to relish in this time of year.”
The founding members have attended their fair share of ugly sweater parties and also host an annual ugly Christmas sweater party fundraiser, so their advice is spot on. 
“If it’s a large gathering, the top priority should be involving a contest for ugliest sweater” said Wool.
“Determine who the judges will be and if it’s a large enough gathering, you should reach out to local well known personalities to help be guest judges.”
“Food and drinks are crucial, and by food and drinks, I mean anything wrapped in bacon and booze” added Miller.

Eartha Kitsch Mod Christmas Decor at
Eartha Kitsch Mod Christmas Decor at

“Get everyone involved – the night before, hold a special get together to put the final touches on your party; decorations are so important because it gives the party environment the ambiance that will determine if guests immediately get into the party mood or require a few beverages to loosen up” concluded Paulson.
“When possible, include a fundraising angle to your event. After all, it ‘tis the season of giving and even if your hosting a small get together, there’s no reason why guest cannot be expected to bring non-perishable foods or a spare warm coat that may be donated to those in need” said Miller.

Special Thanks to for the great interview. Like we always say “Tain’t what ‘cha do – it’s the way that ‘cha do it!”… now get out there and plan that party!

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